Charter Is Committed To Ensuring Customers Have Access To The Content They Want
March 7, 2016
In recent weeks, opponents of our transaction have been attempting to mischaracterize past comments made by Charter CEO Tom Rutledge about over-the-top (OTT) programming in an effort to seek unnecessary concessions as the merger review process enters its final stages. As we get closer to completing this transaction, our competitors and those we negotiate with are increasingly making demands in an attempt to benefit their own finances. To ensure there’s no confusion about Charter’s position on OTT, we want to explain what we believe and why it is best for consumers.
Our overriding principle is that consumers should be able to watch the content they want – wherever and whenever they want to watch it – including content offered OTT.
That’s why we have worked so hard to provide industry-leading minimum broadband speeds with no data caps or usage-based billing. Charter has created a superior and high value experience for consumers to watch content online.
OTT Content is Good for Charter
While certain entities have alleged that Charter doesn’t want programmers to make their content available OTT, the truth is that Charter has believed for several years now that OTT programming is great for our business.
Back in 2014, Charter CEO Tom Rutledge said in an interview, “I want over-the-top because it makes my broadband service valuable. I have a really good broadband product, and I can make it better with relatively easy capital investment, so the more people use it, the more value is [earned] by it.” Again last year he said, “we like over-the-top television because it makes our broadband product look better.”
To be clear, we are excited about programmers like HBO who are starting to offer over-the-top versions of their content through products like HBO NOW, simply because it makes our unlimited, high-speed broadband more valuable for consumers. It also benefits consumers by providing them more ways to access programming, which in turn places less pressure on service providers like Charter to give in to a programmer’s demand for a sky-high rate increase.
With OTT, Consumers Expect Lower Costs
The opponents of our transaction have been going out of their way to take one quote from Mr. Rutledge especially out of context. He remarked, “[A]nybody who sells their content over-the-top and also expects to exist within a bundle is deluding themselves.”
Mr. Rutledge’s point was straightforward: if a programmer sells a channel individually OTT, competition and the market will require those programmers to offer it to Charter in the same way.
The value of programming is fundamentally reflective of how widely available it is. If content is widely available, the price customers and service providers are willing to pay is lower. It is simply Economics 101. Asking Charter to continue to pay the same rates despite increased availability of the content is akin to asking us to punish our customers for using our service.
Notably, a whole host of programmers support our transaction because they know Charter to be a good actor committed to offering our customers the ability to access the diverse content they want—while still ensuring that programmers are treated fairly.
Independent programmers that have given their overwhelming support to New Charter include Entravision, AXS, El Rey, The Blaze, Condista, Bounce TV, Crown Media, Reelz, TV One, Baby First, RFD-TV, One World Sports, Fuse Media, Ovation, and Inspire. These programmers know that when distributors are forced to purchase bundles of programming tied together, it costs consumers and it harms independent programmers trying to gain carriage.
The Bottom Line
We are committed to making sure our customers have access to the content they want. If our customers want to watch content offered OTT, they can do so with a minimum broadband speed of 60 Mbps. offered with no usage-based pricing and no data caps. And they can do so without a set-top-box using an array of mobile or Roku devices.
Charter wants programmers to offer their content OTT. We have invested millions of dollars building an infrastructure that enables and encourages our customers to watch video online or OTT.