Charter Pursuing Netflix, Hulu Integration
May 20, 2016
Originally Appeared Fierce Cable
By: Ben Munson
May 19, 2016
Charter Communications (NASDAQ: CHTR) CEO Tom Rutledge said his company, which just completed its acquisitions of Time Warner Cable and Bright House Networks, is pursuing integration of OTT services like Netflix (NASDAQ: NFLX) and Hulu.
Speaking today at the MoffettNathanson conference, Rutledge said there’s no reason Charter can’t integrate OTT services directly into its user interface and other products, adding that those services add value to Charter’s broadband offering.
“Most consumers only understand broadband capacity from a video application perspective,” Rutledge said. “Having these products makes your broadband more attractive, and having these products as quasi substitutes makes your programming cost not as aggressive and maybe even lower.”